The Ordinary is a skincare brand under the Deciem umbrella known for offering effective and affordable skincare products. They are known for their minimalist approach to skincare, focusing on delivering high-quality, single-ingredient or multi-ingredient formulations.
Here are some of the popular serums from The Ordinary up until September 2021:
Hyaluronic Acid 2% + B5: This serum combines low, medium, and high molecular-weight hyaluronic acid, a potent hydrating ingredient, with vitamin B5 for enhanced hydration and skin plumping.
Niacinamide 10% + Zinc 1%: Niacinamide is known for its oil-regulating and skin-calming properties, while Zinc helps with oil control and overall skin health.
Buffet: A multi-peptide serum that targets various signs of aging. It contains a combination of peptides, amino acids, and hyaluronic acid for hydration and anti-aging benefits.
Alpha Arbutin 2% + HA: This serum contains alpha arbutin, which works to reduce the appearance of hyperpigmentation and dark spots, along with hyaluronic acid for added hydration.
Lactic Acid 5% + HA / 10% + HA: These are exfoliating serums containing lactic acid, an alpha hydroxy acid (AHA) that helps in exfoliating the skin's surface for a smoother, more even complexion. The HA provides hydration.
Glycolic Acid 7% Toning Solution: A toning solution that contains glycolic acid, another AHA known for its exfoliating properties.
Caffeine Solution 5% + EGCG: This serum is designed to target puffiness and dark circles around the eyes. It contains caffeine, which can help reduce the appearance of eye contour pigmentation.
Ascorbic Acid 8% + Alpha Arbutin 2%: A combination of vitamin C (ascorbic acid) and alpha arbutin, designed to brighten skin tone and reduce the appearance of dark spots.
Salicylic Acid 2% Solution: This is a beta hydroxy acid (BHA) serum that exfoliates the skin's surface and inside the pores for better skin clarity. It's especially beneficial for those with acne-prone skin.
Retinol 0.2% in Squalane / 0.5% / 1% in Squalane: These are different concentrations of retinol, a derivative of Vitamin A that supports skin cell turnover and helps to minimize signs of aging.
Granactive Retinoid 2% Emulsion / Granactive Retinoid 5% in Squalane: These are alternative forms of retinoids that are less irritating but still effective at promoting skin renewal and reducing the appearance of fine lines.
Natural Moisturizing Factors + HA: This is not a serum, but a surface hydrator that offers non-greasy hydration using a variety of amino acids, fatty acids, ceramides, and hyaluronic acid.